virtual worlds continued rapid rise

Club Penguin’s exit for $350m plus $350m in upside is testament to the arrival of the kids virtual world. I do believe that the Toy industry is going to benefit massively from the growing importance of virtual worlds. There are so many more opportunities to connect directly with their audience, hopefully improving creativity in the process.

Meanwhile, Doppelganger raised another $11m today which bodes well for its brand of music/MySpace content.

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